Did you know 49% of people search Facebook to find a restaurant? This means that if your business is not on Facebook, you're missing out on almost half your potential audience. However, just having a Facebook Page isn't going to cut it anymore. We've broken down the top things you can do to drive traffic to your website through your Facebook Page.
05) The more information; the better. Your location, business hours, phone number and link to your website as a start. More important than having this information, is having the correct information. Having information that matches up with Google Yelp and TripAdvisor gives you a higher ranging on Google Maps.
04) Create contests. By offering something as simple as a discount, you build rapport and loyalty with your customers. A recent study showed that 79% of people only like a company Facebook Page for incentives and discounts. Keeping that number in mind, using contests can boost your engagement on your profile.
03) Use media. Customers are more likely to share a post with a photo or video, than just a text post. It is imperative your restaurant implements media in your social marketing strategy. You can use media to post a photo of your menu, a video of a behind the scenes look, cooking tutorials or offer and question and answer with a chef.
02) Don't ignore the reviews. 71% of Facebook users say they are more likely to recommend a company that responds quickly to them on social media. Regardless whether or not the review or positive review, ensure you respond in a timely fashion. By responding to a negative review swiftly, the issue can be resolved, whereas if ignored that negative review could turn off potential customers.
01) Use customer content. Using customer content allows you to create a storage of content for your social page that you did not have to create yourself. This makes it easier on your part, and takes pressure off always having to create content. It also builds brand awareness, as more people will be exposed to your restaurant.